Task: Extend the reach and impact of a 2020 Super Bowl campaign (beyond broadcast TV) via an execution that uses motion to create greater visual interest and a connection to the campaign story.
Insight: Budweiser and Uber partnered up in their Whassup Again spot to combat drunk driving with the message, “It’s a smart world. Don’t be stupid about how you get around tonight.” We took this a step further utilizing the same theme of smart devices wishing they were also “having a Bud.”
Direction: What if our devices had too much to drink and needed a ride home?
Instagram Ads
QR-Activated Digital Extension
Campaign Product Packaging
