Budweiser x Uber

Budweiser and Uber logos

Task: Extend the reach and impact of a 2020 Super Bowl campaign (beyond broadcast TV) via an execution that uses motion to create greater visual interest and a connection to the campaign story.

Insight: Budweiser and Uber partnered up in their Whassup Again spot to combat drunk driving with the message, “It’s a smart world. Don’t be stupid about how you get around tonight.” We took this a step further utilizing the same theme of smart devices wishing they were also “having a Bud.”

Direction: What if our devices had too much to drink and needed a ride home?

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Campaign Product Packaging

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